Marketing is my thing.

Directed SEO initiatives across marketing organization including best-in-class strategy, on-page SEO optimization, and technical SEO resulting in 24% increase in site-wide organic traffic YoY

Simplified complex SEO concepts into actionable next steps for senior leadership, content creators, and non-Marketing stakeholders

Co-founded and co-led content initiative to create keyword-driven thought leadership resulting in 86% increase in YoY organic traffic to thought leadership content.

Built, maintained, and presented SEO reporting for senior leadership

Co-managed project management tool maintenance and training

· Earned 25 SERP features across 5 articles resulting in 121% impressions QoQ

Improved search visibility of content library by 28% QoQ

Built and maintained Marketing analytics infrastructure across GA4, GTM, Google Ads, Segment, Hubspot, Iterable, VWO, and proprietary in-house software

Oversaw content marketing program incl. branding, personas, journey mapping & content calendar

Directed content SEO and technical SEO

Led social strategy and execution across LinkedIn, Facebook, Threads, and Instagram

Created and engaged with 7 internal Slack channels to improve distributed company culture

Owned SEO strategy, roadmap, performance, dashboards & data incl. setting and reporting on OKRs & KPIs

Oversaw editorial program for new and existing B2B and B2C content

Managed and optimized freelance editorial team and monthly content budget

Built and managed analytics infrastructure (GA4, GTM & Firebase) for HTML and React-based pages

Mentored C-suite and upper management on SEO context, implications, and strategy

Defined and executed content strategy (including keyword research) to increase B2B and B2C traffic

Created and integrated new best practices according to latest trends in industry and marketing

Created, managed, and maintained Marketing department's knowledge management infrastructure

Developed, monitored, and iterated on campaign content across social media, email & paid/organic search

Researched and informed strategy for campaigns across paid/earned media, referrals & events

Monitored, adjusted, and reported on KPI’s to diverse stakeholders (weekly, monthly, and quarterly)

Drove SEO initiatives from concept to execution, including on-site, off-site & technical

Managed Marketing department's knowledge management infrastructure

Managed technical implementation of SEO overhaul for website health and accessibility

Set acquisition and conversion goals based on iterative data analyses

Created and integrated new practices according to latest trends in industry and marketing

Evangelized data cleanliness and quality efforts across Marketing, Sales, and Talent teams

Managed thought leadership insights

Drove SEO and UX website improvements, both on-page and technical, including analytics reporting

Designed marketing collateral including one-pagers, business cards, and infographics

Produced internal presentations, graphics, and photographs

Managed entire lifecycle of over 1.5 million reprint units incl. cost estimation, updating content, scheduling, tracking, and quality assurance. Avg. 25 projects/40 titles at once.

Built and maintained relationships with domestic and international vendors

Developed style guides and knowledge management documentation

Acting office manager

Performed pre-press quality assurance checks for design team

Created and edited sales and marketing materials

Managed reprint production and shipping with domestic and international vendors

Edited digital artwork and flowed/laid out books

Assured quality and pre-press file standards (color, file size, etc.) were met

Calibrated in-house machinery to adhere to established vendor standards

Acting office manager

Proofread books

Edited digital artwork

Assisted with reprint production

Supported Accounting/Operations departments with invoicing, billing, budgeting, and managing files

Acting office manager

Produced RFP responses

Created large-scale sales and marketing collateral

Ensured functionality of departmental software

Assisted design and IT teams with artistic edits and QA

Consolidated and managed digital asset library

Authored and delivered diverse lessons to groups of up to 200 people

Managed groups of up to 35 students

Built intercultural partnerships both domestic and international

Edited with authors in one-on-one sessions: ideation, line editing, proofreading, developmental editing, copyediting

Tutored students of all ages on writing best practices

Mentored ELL (English language learners) on grammar and writing style

Counseled newer writing assistants on year-long pedagogical projects